Halebop
Challenge
My journey with Halebop began as a two-week project and transformed into a captivating four-year odyssey. We unveiled the fresh Halebop brand, revolutionized the Locall app, and captivated a new customer segment of 1.7 million potential users.
The app enabled seamless international calls, even without internet, and we delved deeper to revolutionize internal operations. Our dynamic growth team enhanced user experiences across platforms. Halebop triumphantly entered the broadband market in 2019.
Solution
As a nimble and dedicated growth team, we embraced a lean and agile approach, meticulously setting up metrics and data systems. Our cohesive unit of designers, growth hackers, developers, and business owners operated within a closed loop, sprinting through weekly cycles of innovation.
We unleashed our creativity, gathering user feedback through interactive design prototypes and swiftly incorporating their insights. With approximately two App Store requests each month, we made incremental changes that propelled us toward our goal. Week by week and month by month, the app flourished, generating substantial revenue and garnering customer adoration.
Our quest for improvement spanned bundles, design, aesthetics, and language, accommodating diverse users. As the torchbearer of design, I ensured and adapted the brand's visual identity across all touch points
Result
Experience unprecedented growth as the Locall app thrived, surpassing SEK 3 million in per-user returns. Halebop Locall revolutionized lean growth teams, inspiring Telia with data-driven design thinking. Its success permeated teams and products, setting a benchmark for excellence.
Unleashing its potential, Halebop introduced nationwide broadband, enhancing impact through innovation. Collaborating closely with the Locall team, we attracted a loyal customer base.
- 48% monthly revenue growth
- 41% monthly user-based growth
- 71% lower acquisition cost
- 47% increase in conversion rate
