Formulae Prescott
Challenge
Our collaboration began with a thorough site audit, shaping the brand's identity and user experience. We optimized product pages, improved image navigation, and added vibrant colors. Key ingredient information engaged and educated our audience, fueling their connection to the brand. Witness our impactful partnership, where we elevate brand experiences and craft compelling narratives.
Solution
As the lead designer, I spearheaded the website and eCommerce store redesign. Additionally, I crafted engaging email campaigns and created captivating advertising content for Instagram and Facebook. With a fresh creative direction, I curated the visually appealing Instagram feed. Furthermore, I collaborated on photoshoots with talented photographers, ensuring a cohesive brand aesthetic, and contributed to the social media strategy for Instagram and Facebook.
Result
The brand experienced a notable rise in product page engagement as a result of the redesigned interface, leading to a significant boost in conversion rate and revenue. Moreover, their Instagram following witnessed substantial growth, accompanied by a streamlined feed and a lasting creative direction that continues to captivate audiences to this day.
Formulae Prescott is today partnering with leading airlines like Singapore and Emirates Airlines for their in-flight travel packs.
